Working as an Advertising Professional
Advertising, Marketing and Public Relations Managers NOC 0124
Working as an advertising, marketing and public relations managers, you may perform the following duties:
- plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
- initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
- direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
Source: WorkBC Career Profile (NOC 0124), Advertising, marketing and public relations managers
Professional Occupations in Advertising, Marketing and Public Relations NOC 1123
Working as a specialist in advertising, marketing and public relations, you may perform the following duties:
- analyse, develop and implement communication and promotion strategies and information programs,
- analyse advertising needs and develop appropriate advertising and marketing plans,
- publicize activities and events and promotions
- maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals
Source:WorkBC Career Profile NOC 1123, Professional occupations in advertising, marketing and public relations
British Columbia’s advertising industry includes ad agencies, public relations agencies, and other types of advertising professionals, such as producers of advertising materials and direct mailing. The majority of advertising professionals (approximately 75%) are employed in the Lower Mainland.
Job Outlook in BC
You can learn more about working as an Advertising Professional in BC from:
- WorkBC Career Profile (NOC 0124), Advertising, marketing and public relations managers
- WorkBC Career Profile (NOC 1123), Professional occupations in advertising, marketing and public relations
Types of Employers
Advertising professionals are employed by advertising agencies and companies or government agencies with in-house advertising departments.
Salaries for advertising account executives vary widely depending on experience, responsibilities, and education. In BC, the median annual salary for Advertising, marketing and public relations managers (NOC 0124) is $70,180. The median annual salary for Professional occupations in advertising, marketing and public relations (NOC 1123) is $64,174.
Job Bank Canada Wage Report, provides hourly wages for managers and professionals engaged in providing advertising services (NOC 0611) in BC regions:
Most advertising professionals work full-time. Most average 9 to 11 hours a day and 50 to 60 hours a week. Weekend work is common. Sometimes they have to work very long and irregular hours to meet deadlines. Those who are just started in the business tend to work the longest hours.
Source: Career Cruising, profile for Advertising Account Executive
Skills, Education, and Experience
- excellent oral and written communication
- ability to work as part of a team
- leadership skills
- strong creative thinking
- good interpersonal communication
- ability to work with numbers and budgets
- ability to work under pressure and meet deadlines
- excellent organizational skills
- strategic thinking
- self-motivated, and able to motivate others
- knowledge of current trends, styles, and ad campaigns
Education and Experience
- Advertising professionals usually require a university degree or college diploma in public relations, communications, marketing, journalism or in a related field
- Advertising managers also require several years of experience as an advertising officer, public relations officer or communications officer or in a related occupation.
This occupation is not regulated in British Columbia.
Licensing Requirements for Advertising Sector
In B.C., there are no licensing requirements for advertising professionals.
While there are no mandatory educational requirements it may be difficult to get a job in the advertising industry without previous experience, a university degree, or a college diploma.
You’ll find job advertisements in local newspapers, electronic sources, and through professional associations.
You can look at the Vancouver Sun & The Province at Vancouver Public Library for free. Check the job postings daily and the careers section in the Vancouver Sun on Wednesdays and Saturdays and in The Province on Sundays.
Job White Pages
- Available online or in print at the Central Library
NOTE: You can only access this database from the Central Library or VPL branch libraries. Access is NOT available from home or outside the Library.
Online Job Postings
Find jobs posted on a multitude of company career sites and job boards
- Strategy careers
the website for Canada’s national marketing community
Professional Association’s Career Resources
- So…You Want to be in an Advertising Agency?
information on a variety of careers to be found in a full-service advertising agency
Identifying the Right Position
When you browse job advertisements, you’ll find a wide range of different job titles that are relevant.
- Advertising Manager
- Promotions Manager
- Advertising Account Executive
- Advertising Consultant
- Advertising Specialist
- Director Marketing
- Director Advertising
Creating a List of Potential Employers
You can use directories to produce lists of companies in the Lower Mainland or BC. Contact them directly to find out if they’re hiring.
- Ad Pages
Includes ‘Biggest Ad Agencies in Vancouver’, and a comprehensive directory of Vancouver’s advertising industry.
Available at the Central Library. 380 Ad2CB
- ICA: Institute of Communication Agencies: member agencies list
- Reference Canada
Click on “Start Search” beside Canadian Businesses, then select the “Advanced Search” button.
Select both “Keyword/SIC/NAICS” under Business Type and “City” under Geography.
In the top search box enter “advertising” and click LOOKUP.
Select the appropriate headings.
Lower down, select the Province, choose the cities, and click the “View Results” button.
NOTE: You can access this database from a Library computer. If you are using a computer from outside the Library, you will need a Vancouver Public Library card to login to this database. After clicking on the database name, you will be asked to enter your library card number and PIN (usually last four digits of your telephone number).
Applying for a Job
In Canada, employers usually expect to receive a resume (curriculum vitae) and a cover letter that identifies the position you are applying for and summarizes your relevant experience.
Use the library catalogue to find books on writing resumes and cover letters specific to your industry.
To learn about applying for jobs in Canada, use the following pathfinders:
Getting Help from Industry Sources
Associations for advertising in BC and Canada may provide assistance to individuals. Registration and fees are usually required for membership.
- Association of Canadian Advertisers ACA
This is a national association dedicated to serving the interests of marketing and advertising companies, their products and services in Canada.
- Institute of Communication Agencies (ICA)
ICA is the source for information, advice and training for Canada’s communication and advertising industry.
- Interactive Advertising Bureau of Canada
Dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
Search the Vancouver Public Library catalogue for journals related to your profession. Examples at the Central Library:
- Strategy Magazine
Also available at the Central Library