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Working as an Advertising Professional

Job Description

Advertising, Marketing and Public Relations Managers NOC 0124

Working as an advertising, marketing and public relations managers, you may perform the following duties:

  • plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

Source: WorkBC Career Profile (NOC 0124), Advertising, marketing and public relations managers

Professional Occupations in Advertising, Marketing and Public Relations NOC 1123

Working as a specialist in advertising, marketing and public relations, you may perform the following duties:

  • analyse, develop and implement communication and promotion strategies and information programs,
  • analyse advertising needs and develop appropriate advertising and marketing plans,
  • publicize activities and events and promotions
  • maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals

Source:WorkBC Career Profile NOC 1123, Professional occupations in advertising, marketing and public relations

Industry Overview

British Columbia’s advertising industry includes ad agencies, public relations agencies, and other types of advertising professionals, such as producers of advertising materials and direct mailing. The majority of advertising professionals (approximately 75%) are employed in the Lower Mainland.
Source: WorkBC

Job Outlook in BC

job outlook in BC for advertising, marketing and public relations managers

job outlook in BC for advertising, marketing & public relations

The Employment Outlook for BC provides job openings projections within BC regions:
regional employment outlook table
Source: WorkBC Career Profiles 4021, WorkBC Career Profiles 1123

You can learn more about working as an Advertising Professional in BC from:

Types of Employers

Advertising professionals are employed by advertising agencies and companies or government agencies with in-house advertising departments.

Salary

Salaries for advertising account executives vary widely depending on experience, responsibilities, and education.  In BC, the median annual salary for Advertising, marketing and public relations managers (NOC 0124) is $70,180.  The median annual salary for Professional occupations in advertising, marketing and public relations (NOC 1123) is $64,174.

Job Bank Canada Wage Report, provides hourly wages for managers and professionals engaged in providing advertising services (NOC 0611) in BC regions:

hourly wages for advertising, marketing and public relations managers

hourly wages for prefessional occupations in advertising, marketing and public relations NOC 1123

Working Hours

Most advertising professionals work full-time. Most average 9 to 11 hours a day and 50 to 60 hours a week. Weekend work is common.  Sometimes they have to work very long and irregular hours to meet deadlines. Those who are just started in the business tend to work the longest hours.
Source: Career Cruising, profile for Advertising Account Executive

Skills, Education, and Experience

Skills

  • excellent oral and written communication
  • ability to work as part of a team
  • leadership skills
  • strong creative thinking
  • good interpersonal communication
  • ability to work with numbers and budgets
  • ability to work under pressure and meet deadlines
  • excellent organizational skills
  • strategic thinking
  • self-motivated, and able to motivate others
  • knowledge of current trends, styles, and ad campaigns

Education and Experience

  • Advertising professionals usually require a university degree or college diploma in public relations, communications, marketing, journalism or in a related field
  • Advertising managers also require several years of experience as an advertising officer, public relations officer or communications officer or in a related occupation.

Source: WorkBC Career Profiles 4021, WorkBC Career Profiles 1123

Qualifications

This occupation is not regulated in British Columbia.

Licensing Requirements for Advertising Sector

In B.C., there are no licensing requirements for advertising professionals.

While there are no mandatory educational requirements it may be difficult to get a job in the advertising industry without previous experience, a university degree, or a college diploma.

Finding Jobs

You’ll find job advertisements in local newspapers, electronic sources, and through professional associations.

Local Newspapers

You can look at the Vancouver Sun & The Province at Vancouver Public Library for free. Check the job postings daily and the careers section in the Vancouver Sun on Wednesdays and Saturdays and in The Province on Sundays.

Job White Pages

  • Available online or in print at the Central Library
    NOTE: You can only access this database from the Central Library or VPL branch libraries. Access is NOT available from home or outside the Library.

Online Job Postings

  • Indeed.com
    Find jobs posted on a multitude of company career sites and job boards

Professional Association’s Career Resources

Identifying the Right Position

When you browse job advertisements, you’ll find a wide range of different job titles that are relevant.

  • Advertising Manager
  • Promotions Manager
  • Advertising Account Executive
  • Advertising Consultant
  • Advertising Specialist
  • Director Marketing
  • Director Advertising

Creating a List of Potential Employers

You can use directories to produce lists of companies in the Lower Mainland or BC. Contact them directly to find out if they’re hiring.

  • Ad Pages
    Includes ‘Biggest Ad Agencies in Vancouver’, and a comprehensive directory of Vancouver’s advertising industry.
    Available at the Central Library. 380 Ad2CB
  • Reference Canada
    Click on “Start Search” beside Canadian Businesses, then select the “Advanced Search” button.
    Select both “Keyword/SIC/NAICS” under Business Type and “City” under Geography.
    In the top search box enter “advertising” and click LOOKUP.
    Select the appropriate headings.
    Lower down, select the Province, choose the cities, and click the “View Results” button.
    NOTE: You can access this database from a Library computer. If you are using a computer from outside the Library, you will need a Vancouver Public Library card to login to this database. After clicking on the database name, you will be asked to enter your library card number and PIN (usually last four digits of your telephone number).

Applying for a Job

In Canada, employers usually expect to receive a resume (curriculum vitae) and a cover letter that identifies the position you are applying for and summarizes your relevant experience.
Use the library catalogue to find books on writing resumes and cover letters specific to your industry.
To learn about applying for jobs in Canada, use the following pathfinders:

Getting Help from Industry Sources

Industry Associations

Associations for advertising in BC and Canada may provide assistance to individuals. Registration and fees are usually required for membership.

Industry Journals

Search the Vancouver Public Library catalogue for journals related to your profession. Examples at the Central Library: